The basis for breakthroughs
Brand positioning and creation
Aldevron is a leading CRO/CMO serving global life science clients through openning up their laboratories for ground-breaking science and breakthrough discoveries.
The main objective for thinkerdoer as we reinvented their brand, was to clearly position the Company as the partner of choice providing high-quality plasmid DNA, proteins, enzymes, antibodies, and other biologicals to the academia, biotech and pharma world.
Our brand process looked at all aspects of the Company, and began with workshop sessions involving the founders and senior figures within the organisation as the questions of ‘who they are and where they are going’ were examined in detail to form the foundation of a brand story.
The final encapsulation differentiated Aldevron as ‘the basis for breakthroughs’ and articulated their offer with brand messages targeted to both existing and new clients around the world.